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Anua is a Korean skincare brand focused on gentle, effective skincare inspired by the power of natural ingredients. The brand is best known for its Heartleaf 77% Soothing Toner, which helped establish Anua as a popular name in modern K-Beauty.
Anua’s philosophy centres around healthy, balanced skin rather than simply covering up skin concerns. Its formulas combine carefully selected botanical ingredients with proven skincare actives such as Heartleaf, Niacinamide, Tranexamic Acid and Hyaluronic Acid, creating products designed to soothe, hydrate, brighten and support the skin barrier.
The brand offers a range of skincare for different concerns, including sensitivity, redness, excess oil, uneven skin tone, pigmentation and dehydration. Anua products are particularly popular among those looking for gentle formulas that can be incorporated into a consistent daily skincare routine.
At Jeju SkinLab, we love Anua for its simple approach to effective Korean skincare — combining calming ingredients with modern formulations to help your skin look and feel healthier, more balanced and cared for.
AXIS-Y is a Korean skincare brand created around the idea that skincare should be personalised to your skin and your environment. Founded in Seoul, the brand focuses on developing targeted formulas for people dealing with concerns such as acne, sensitivity, excess oil, uneven skin tone and pigmentation.
AXIS-Y combines plant-based ingredients with carefully selected skincare actives, creating lightweight and gentle formulas designed to support healthier-looking skin without overwhelming it. The brand is particularly recognised for ingredients such as Niacinamide, Centella Asiatica, Artemisia, Squalane and Heartleaf, which help soothe, hydrate, brighten and strengthen the skin.
A key part of AXIS-Y’s philosophy is “6+1+1”, which represents its approach to skincare: six key ingredients, one core skin concern and one personalised solution. Rather than believing that one product works for everyone, AXIS-Y encourages customers to understand their individual skin needs and build a routine around them.
From its Dark Spot Correcting Glow Serum to its soothing and hydrating treatments, AXIS-Y offers modern K-Beauty designed to help you achieve balanced, healthy and radiant skin — one skin concern at a time.
Beauty of Joseon is a Korean skincare brand inspired by the timeless beauty rituals of the Joseon Dynasty. Founded in 2020, the brand combines traditional Korean herbal ingredients, known as Hanbang, with modern skincare technology to create gentle yet effective products for today’s skin.
Beauty of Joseon is particularly known for ingredients such as Ginseng, Rice, Green Tea, Propolis and Mugwort, which have long been valued in Korean skincare traditions. These ingredients are carefully combined with modern actives to help address concerns such as dryness, dullness, uneven skin tone, dehydration and signs of ageing.
The brand’s philosophy is centred around nourishing and strengthening the skin rather than using harsh, aggressive formulas. Its lightweight textures and soothing formulations make many of its products suitable for everyday use and a wide range of skin types.
From the iconic Relief Sun: Rice + Probiotics to its Ginseng Essence Water and Dynasty Cream, Beauty of Joseon brings together traditional Korean skincare wisdom and modern formulation techniques to create simple, elegant products that help reveal naturally healthy, glowing skin.
COSRX is a South Korean skincare brand known for creating simple, effective products that focus on real skin concerns. Founded in 2013, the brand combines Korean skincare innovation with carefully selected ingredients to develop formulas that are practical, gentle and easy to incorporate into everyday routines.
COSRX is especially recognised for its use of ingredients such as Snail Mucin, Centella Asiatica, Salicylic Acid, AHA/BHA and Hyaluronic Acid, with products designed to help address concerns including acne, blemishes, dryness, dehydration, sensitivity and uneven skin texture.
The brand’s name comes from “COS” (cosmetics) and “RX” (prescription), reflecting its philosophy of creating targeted skincare solutions based on individual skin needs. COSRX focuses on streamlined formulations without unnecessary complexity, making it a popular choice for both beginners and experienced skincare users.
From the iconic Advanced Snail 96 Mucin Power Essence to its exfoliating treatments and gentle cleansers, COSRX offers targeted Korean skincare designed to support healthier, smoother and more balanced-looking skin.
rom&nd is a South Korean beauty brand known for its modern, trend-forward approach to Korean makeup. Founded in 2016 by beauty creator and makeup artist Saerom Min, the brand quickly became popular for its wearable colours, innovative textures and products designed to complement a wide range of skin tones and personal styles.
rom&nd is particularly well known for its lip tints, lip glosses, eyeshadows and blushes, with products that combine comfortable formulas with carefully developed shades. The brand has become especially recognised for its Juicy Lasting Tint and Glasting Melting Balm collections.
With its focus on effortless Korean beauty, buildable colour and everyday wearability, rom&nd makes it easy to create everything from soft, natural looks to more defined makeup styles.
At Jeju SkinLab, we love rom&nd for bringing the playful, fresh and expressive side of K-Beauty to your everyday makeup routine.
Medicube is a Korean skincare and beauty-tech brand focused on developing targeted solutions for specific skin concerns. Established in South Korea in 2014, the brand has grown from its skincare-focused roots into a globally recognised name, combining skincare formulations with innovative beauty technology.
Medicube develops products designed to address concerns such as uneven texture, enlarged-looking pores, dullness, dehydration, fine lines and loss of skin firmness. Its range includes skincare powered by ingredients such as Collagen, Hyaluronic Acid, Niacinamide and PDRN, alongside its popular at-home beauty devices.
The brand is particularly known for its AGE-R line of beauty devices, which is designed to complement skincare routines and enhance the overall skincare experience.
Medicube’s approach combines Korean skincare innovation, targeted ingredients and beauty technology, giving customers a range of options to build routines around their individual skin goals — whether that means smoother-looking skin, improved hydration, a more refined appearance or a healthy glow.
SKIN1004 is a Korean skincare brand inspired by the purity and soothing properties of Madagascar Centella Asiatica. The brand’s philosophy centres around using carefully selected, high-quality ingredients while keeping its formulations gentle and focused.
SKIN1004 is best known for its use of Centella Asiatica from Madagascar, an ingredient traditionally valued for its calming and skin-soothing properties. Its products are designed to help support the skin barrier while addressing concerns such as sensitivity, redness, dehydration, irritation and uneven skin texture.
The brand takes a minimalist approach to formulation, focusing on essential ingredients and gentle skincare solutions rather than unnecessarily complicated formulas. This makes SKIN1004 particularly popular among those looking to simplify their routine or care for sensitive and easily irritated skin.
From the iconic Madagascar Centella Ampoule to its cleansing, moisturising and sunscreen products, SKIN1004 brings together minimalist Korean skincare and soothing Centella-based formulations to help support calm, hydrated and healthy-looking skin.
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