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Okay babes, let’s talk about what’s actually trending in makeup right now because the beauty scene has been giving us everything lately. If you’ve been scrolling TikTok, Insta or even just keeping an eye on the girlies at groove, you’ll notice makeup is way less about “full beat for every day” and way more about fun, glow and personality. Here are the vibes that are blowing up in 2025: ✨ Skin That Actually Looks Like Skin We’re all over the cakey foundation era. These days it’s all about that glowy, dewy, “I woke up like this” skin. Think skin tints, BB creams and hydrating bases that show your real texture but still make you look alive. The whole “skinimalism” thing is huge — less products, more glow. A good serum + tinted moisturiser combo and you’re sorted. 💕 Blush is Back (Like, Everywhere) Blush isn’t just for your cheeks anymore. The trend now is to sweep it up towards your temples, even onto your nose for that soft, sun-kissed look. Peach, coral and soft pinks are super in. Basically, the more you look like you’ve just come back from a beach holiday in Durban, the better. 🎨 Fun Eyes: Pastels & Graphic Liner The eyes are where everyone’s getting creative. Pastel shades like lavender, mint and baby blue are making a comeback — but in a soft, blended way, not those harsh old-school blocks of colour. And then there’s graphic liner: floating lines, coloured wings, even negative space looks. It’s

Should You Start Using Anti-Aging Products? (Here’s What I’ve Learned in My 30s) So here’s the thing — I never really thought much about anti-aging products until recently. In my 20s, I was the type who washed my face with whatever was in the shower and called it a day. But now, in my late 30s, I’m starting to notice those little changes: a few fine lines around my eyes, skin that sometimes looks a bit dull, and honestly, it just doesn’t bounce back like it used to. And I’m not upset about it — aging is natural and beautiful — but I do want to look after my skin properly. That’s when I started looking into K-Beauty, and specifically Beauty of Joseon, and wow… I wish I found these products earlier! Why I’m Loving K-Beauty for Anti-Aging What I like is that Korean skincare isn’t about blasting your skin with the strongest stuff on the shelf. It’s more about being gentle, layering hydration, and protecting your skin for the long run. With our South African sun and dry winters, that approach just makes sense. My Go-To Beauty of Joseon Products Relief Sun SPF50+ (Rice + Probiotics)This sunscreen is my holy grail. It feels like a moisturiser — light, no stickiness, no white cast — and it makes me actually want to wear SPF every day (and that’s saying something). Glow Serum (Propolis + Niacinamide)This one gives me that fresh, glowy look, even on days when I’ve had too much

As a South African guy who’s just started studying dermatology, I’ve realised how powerful natural skincare can be, especially in our local weather and living conditions. Between harsh sun, dry winters, and pollution in our cities, our skin goes through a lot. That’s why skincare brands using plant based ingredients — like Beauty of Joseon — are standing out here in South Africa. They offer gentle, hydrating products that fit our lifestyle and climate really well. Why Natural Skincare Makes Sense in South Africa Natural skincare is becoming a huge trend across South Africa, not only because people want “clean beauty,” but because it genuinely works for our skin concerns. We deal with uneven pigmentation, dullness from sun exposure, and sensitivity caused by hot weather. Plant based ingredients are packed with antioxidants and vitamins that support the skin against these issues. In dermatology class, we’re taught that the skin barrier needs protection from UV rays and dehydration. Natural skincare is ideal because plant based ingredients help add moisture, brighten tone, and defend the skin from everyday stress — something South Africans experience a lot of. Key Plant Based Ingredients That Suit South African Skin Rice Extract Rice extract is one of the top plant based ingredients in Beauty of Joseon products. For South Africans dealing with dullness, hyperpigmentation and sun damage, rice helps brighten and hydrate the skin. It fits perfectly into a natural skincare routine focused on evening out tone. Ginseng Ginseng is packed with antioxidants that support anti-aging